A strong earthy, deep-rooted loving red to represent the parents, and a fresh, soft new-born green to represent the young children (the subtle sage green of Kamloops hills). The red leaves of the logo are the parents: a couple, a mother (pregnant as shown by the 'bump' on the leaf) and a single parent. The children are between them and together the entire Kamloops “family' is centred/grounded by one focal point—family living and unity. As a team they present an exuberant yet simple flower... which speaks to a harmonious life and what true beauty really is all about—our relationships with eachother. The logo also evokes a sense of movement... the action and activity of a family in motion, “doing' things together.

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January 2012

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