A strong earthy, deep-rooted loving red to represent the parents, and a fresh, soft new-born green to represent the young children (the subtle sage green of Kamloops hills). The red leaves of the logo are the parents: a couple, a mother (pregnant as shown by the “bump” on the leaf) and a single parent. The children are between them and together the entire Kamloops “family” is centred/grounded by one focal point—family living and unity. As a team they present an exuberant yet simple flower… which speaks to a harmonious life and what true beauty really is all about— our relationships with each other. The logo also evokes a sense of movement… the action and activity of a family in motion, “doing” things together.

Logo Design By Signet Studio