A strong earthy, deep-rooted loving red to represent the parents, and a fresh, soft new-born green to represent the young children (the subtle sage green of Kamloops hills). The red leaves of the logo are the parents: a couple, a mother (pregnant as shown by the â€śbumpâ€ť on the leaf) and a single parent. The children are between them and together the entire Kamloops â€śfamilyâ€ť is centred/grounded by one focal pointâ€”family living and unity. As a team they present an exuberant yet simple flowerâ€¦ which speaks to a harmonious life and what true beauty really is all aboutâ€” our relationships with each other. The logo also evokes a sense of movementâ€¦ the action and activity of a family in motion, â€śdoingâ€ť things together.
Logo Design By Signet Studio